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BRAND IDENTITY SYSTEM

SOLIS Brandbook

Our visual and verbal identity reflects clarity, warmth and premium positioning in the travel industry.

Logo

SOLIS MARKETING Logo

Primary logo (horizontal)

The wordmark “SOLIS” paired with a stylized rising sun symbol in gold. The sun represents clarity, energy and the illuminating power of strategic marketing for travel brands.

Clear space: Minimum 1x height of the “S” around the entire logo. Never stretch or alter the proportions.

Color Palette

#0A2540 — Deep Navy
Primary brand color. Use for headlines, navigation and key UI elements.
#D4AF37 — Luxe Gold
Accent color. Use sparingly for CTAs, highlights and the sun icon.
#1E3A5F — Midnight
Secondary navy for cards and section backgrounds.
#F8FAFC — Cloud
Light background for sections and cards.

Typography

Playfair Display
Headings — Elegant, confident, with generous letter-spacing control
Weights: 700 Bold
Usage: All H1–H3, hero titles, section headers
Inter
Body & UI — Clean, highly legible, modern
Weights: 400 Regular, 500 Medium, 600 Semibold
Usage: All body copy, buttons, navigation, forms

Voice & Tone

Confident but warm. We are experts who speak with authority, yet we never talk down to clients. We use clear, sophisticated language without unnecessary jargon.

Optimistic and forward-looking. Travel is about possibility. Our tone reflects aspiration, growth and the excitement of well-executed strategy.

Precise and transparent. We avoid hype. Numbers and recommendations are always grounded in data and realistic expectations.

This brandbook is a living document. For the latest assets or usage questions please contact hello@solis.marketing